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MIND GAMES: MUSE IS NIKE FUEL FOR THE BRAIN

Toronto-based InteraXon is at South by Southwest Interactive this week demonstrating Muse, a brain-sensing device that aims to take the quantified self-movement into the mind. Muse takes the physical form of a sleek headband, but is also a platform that comes with a developer kit. InteraXon CEO Ariel Gartner says the first application bundled with the device will be a brain health system offering games to improve cognitive function and reduce stress.

What does it take to lead one of the most promising companies in the budding field of brainwave-controlled computing? It’s a bit hard to say, because Ariel Garten wrote her own road map to get there. With a background spanning fashion design, neuroscience, and psychotherapy, she’s about as interdisciplinary as they come. And as a female innovator in tech, she has long been in the spotlight for the unique blend of talents she brings to the table.

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Health Gadgets from the Consumer Electronics Show

The Doctors' Health Correspondent, Melanie Woodrow, visits the 2013 International Consumer Electronics Show (CES) to test out some of the latest and greatest gizmos and gadgets for your health.

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In the Future, Can I Just Glare At My Computer?

A couple months ago, Grateful Dead drummer Mickey Hart strapped some wires to his head and showed us how his drumming affected his brainwaves. Yesterday, I saw a long parade of CES attendees slip a thin white headband on and watch their own brainwaves pop up on a screen. Mickey had a little advanced help, but this is a headband you might be able to buy at your local Best Buy in the next few months.

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Brains-on with Muse, Interaxon's mind control headset

Some of you may recall that one scene in "Back to the Future II" where Marty McFly travels forward in time to 2015 and plays a shoot-'em-up arcade game. After getting a seemingly great high score, a jaded youth remarks, "You mean you have to use your hands? That's like a baby's toy!"

I couldn't help but remember that quote when I slipped on Interaxon's Muse -- a lightweight headset that turns your mind into an input device by converting your brainwaves into digital signals.

You may or may not have noticed, so I’ll provide a quick fashion world dispatch: Headbands have been gracing the foreheads of many a stylish person over the past few years.

If a Toronto-based startup called InteraXon has its way, that trend will become even more pervasive for years to come as people buy its own Muse headband — but the Muse is meant to be much more than just a fashion statement. It’s a brainwave-reading gadget that is meant to help you better understand all the complicated ways that your mind works and use that knowledge to improve your life.

In the future, we’ll all be doing brain exercises that stem beyond your average Sudoku puzzles or memorization games. At this year’s CES, exhibitors want to get inside your head, and Muse brain-sensing headband aims to do just that while providing a place where you can measure concentration levels to train those membranes.

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